Help customers choose the right product before they contact sales.
Product Assistant uses your technical data to answer routine questions, explain options, and guide customers toward the right product or solution.
What it does for your business
Answers routine product questions
Reduce repetitive queries with clearer, more consistent answers based on your own product information.
Supports complex buying decisions
Surface the practical details that often slow progress, including specifications, regulations, availability, stockist information, and other guidance specific to your business.
Guides product selection
Help customers compare options and narrow down what fits their needs before they ask for a quote.
Captures demand signals
See where customers hesitate, which features they care about, and the language they use to describe their needs.
What you learn from customer questions
Each interaction helps you see how customers think, what slows decisions, and which opportunities are being missed before they ever reach your team:
Buying stage
See whether customers are exploring, comparing options, or getting close to making an enquiry.
Decision blockers
Understand what slows progress, from price and specification questions to practical concerns around fit, availability, or next steps.
Missed opportunities
Spot where better-fit products, upgrades, or bundles are not being surfaced because customers do not know to ask.
Content gaps
Find the information customers are looking for but cannot easily find in your current product content.
Why it gives better answers
Product Assistant uses Retrieval-Augmented Generation (RAG) to pull in the right information from your own product and technical materials before responding. This helps it answer with more relevance, more consistency, and better alignment with how your business actually sells and supports its products.
Because the system is built around your data, it can do more than repeat document text. It can explain options, reflect product logic, and guide customers using the terminology and priorities that matter to your business.
See it in action: The Paintbot Demo
We built a live demo focused on interior paint selection. It shows how Product Assistant handles colour questions, product discovery, and the practical details customers need before they make contact.
Focus:paints, colours, coverage, home renovation
Help customers earlier in the journey
Most customers have questions before they are ready to speak to sales. Product Assistant helps answer those questions earlier, so enquiries begin with more clarity, better fit, and better-informed buyers.